By Cody Bramlett
Are you ready to unleash the full potential of your supplement brand? Today I’m here to guide you on an incredible journey of mastering supplement labeling like a true pro!
You see, I’ve been in the trenches of the supplement industry and witnessed firsthand the power that labels have on sales.
Your label is your way to build trust with your customers and show them that you have nothing to hide.
Think about it – would you want to buy a product if you didn’t know what was in it? Probably not.
But it’s not enough to list the ingredients; you also don’t want to make any false claims about their effectiveness.
One of the many perks of being a Supplement Millionaire member is that when you work with our selected manufacturers, they’ll send you a template to help you easily design your label, saving you time and frustration.
So, let’s dive into the art of creating labels that set you apart from the competition, instill trust and loyalty in your brand, and help boost conversions.
Clear and Concise Product Name
The product name is your potential customer’s first impression of your supplement. It should be clear, concise, and accurately reflect the nature and benefits of your product.
Avoid exaggerated claims or misleading statements that could lead to consumer confusion or regulatory repercussions.
Accurate Ingredient List
Providing an accurate ingredient list is vital for consumer safety and regulatory compliance. List all active and inactive ingredients, in descending order of predominance by weight. Use common names and avoid abbreviations or ambiguous terms that could confuse consumers or regulators.
For example, suppose your supplement contains a particular herb known for boosting energy. In that case, you can’t claim it will give customers a specific amount of energy or make them feel a certain way.
Instead, it would be best if you focused on how it can “support healthy energy levels” or “boost energy”. This not only keeps you in compliance with FDA regulations, but it also builds trust with your customers. Save the selling for your sales copy.
Supplement Facts Panel
The supplement facts panel is where you provide essential information about your product’s nutritional value. It should include serving size, the number of servings per container, and the amount of each nutrient or dietary ingredient per serving. Your panel should be easy to read, with clear headings and appropriate font sizes.
Allergen and Warning Statements
If your supplement contains common allergens like milk, eggs, peanuts, tree nuts, wheat, or soy, it must include allergen statements to inform consumers. Also, be aware of any specific warnings or disclaimers required by regulatory bodies, such as those related to pregnancy, medication interactions, or potential side effects.
Proper Claims and Disclaimers
One crucial aspect of supplement labeling is accurate claims about your product’s benefits.
Therefore, it’s essential to understand the distinction between structure/function claims and health claims.
Structure/function claims describe the general impact of a nutrient or ingredient on typical body structure or function, such as promoting joint health or supporting cardiovascular function.
These broad claims do not directly link the supplement to specific diseases or conditions. They do not require FDA pre-approval.
In contrast, health claims establish a specific connection between a supplement and a particular disease or health condition.
These claims require rigorous scientific evidence to support their validity and undergo FDA review for approval.
Health claims state that supplements can prevent, treat, or cure a specific illness or condition. A HUGE No!
Here’s an example:
Structure/Function Claim: “Supports Joint Health”
This claim suggests that the supplement positively impacts the normal structure or function of joints. It indicates that the product promotes overall joint health without making a direct connection to any specific disease or condition.
Health Claim: “Reduces the Risk of Osteoarthritis”
This claim specifically links the supplement to a particular health condition. It suggests that consuming the supplement can lower the chances of developing osteoarthritis, a specific form of arthritis.
You want to use structure/function claims that focus on the general support of body structure or function and avoid health claims that make a specific connection to a disease or health condition.
Remember to include appropriate disclaimers to provide context and manage consumer expectations. For instance, you can add a disclaimer such as “Individual results may vary” or “This product is intended to be used as part of a balanced diet and exercise routine.”
Use Icons to Highlight Key Features
Consider using icons on your supplement labels to enhance consumer understanding and attract attention.
Icons can be used to specify if your product is vegan, nut-free, dairy-free, made in the USA, or produced under Good Manufacturing Practices (GMP) standards.
These icons provide quick visual cues, allowing consumers to make informed decisions based on their dietary needs.
Your customers are looking for a product to help them achieve their health goals, and they’re counting on you to deliver on that promise.
By being transparent about your ingredients and avoiding false claims, you’ll not only stay out of trouble with the FDA but also build a loyal customer base that trusts and believes in your product.
Supplement Brand Color Choices
Colors are powerful influencers of emotions and purchasing decisions. So let’s dive into the magic of colors and discover their impact!
🔴 Need to create urgency? Choose vibrant reds and fiery oranges. These energetic hues excite, emphasize masculine offers, and spur impulse purchases.
🌿 Want to convey a sense of health and well-being? Embrace nature-inspired greens that instantly create trust and connect with your audience’s desire for a healthier lifestyle.
💙 Seeking trust and reliability? Relaxed and calming blues are your go-to choice. They evoke a sense of confidence, making your customers feel secure when choosing your supplement.
💜 Looking for a touch of elegance and creativity? Add some regal purple to your label to stand out from the crowd. This color is associated with luxury, wisdom, and uniqueness.
💛 Want to radiate positivity and happiness? Opt for sunny yellow. This vibrant and cheerful color captures attention and creates a sense of optimism.
Remember, your color choices should align with your brand identity and evoke the emotions you want to trigger in your audience. Then, let the magic of colors work wonders for your supplement sales.
Mastering supplement labeling requirements establishes your brand’s credibility, ensures consumer safety and helps you outrank your competition.
By paying attention to every detail, from the product name to the disclaimers, you can confidently market your supplements and attract a loyal customer base.
We are committed to fueling your journey towards supplement brand excellence.
My team of seasoned experts and I have achieved remarkable success, selling over $60MM worth of supplements. And we are ready to share our invaluable knowledge with you!
When you become a part of Supplement Millionaire, you can confidently navigate the intricate world of supplement regulations. Our expert coaches will be by your side, guiding you through all aspects of launching a profitable supplement business.
Take advantage of this opportunity to join the Supplement Millionaire Mastermind and gain access to the industry’s best. Together, let’s propel your brand to new heights!