Cody is one of those people that makes you smarter every time you talk to him. He’s one of those rare people who understands the supplement business from both a marketing AND operations perspective, so he can teach you some crazy marketing trick that doubled his conversions, then turn around and show you how to add an extra 15% to your bottom line by cutting expenses. In ONE single conversation with him he gave me 14 different ideas I could implement that I wasn’t already doing. Those ideas should add an additional $300-500k in net revenue this year.